Audience-targeted media is incredibly effective, but also incredibly complex. With a flood of new targeting and audience-based buying techniques, and an alphabet soup of DSPs, data providers and ad exchanges, marketers are overwhelmed. It takes time, knowledge and resources to navigate this landscape effectively. Many marketers are forced to remain on the sidelines or cede control to ad hoc providers who offer little transparency, insight or service. Marketers need a partner and guide to help them plan and execute in this complex, dynamic environment. Accordant Media is that partner. |
Welcome to Accordant Media |
| We are a specialized media buying and optimization company that integrates strategy, technology and execution to help agencies and direct advertisers succeed in exchange-traded media and audience targeting. Accordant embraces this new era of marketing where the use of micro-segmentation, audience insights and dynamic ad pricing will unlock new value across the media landscape. We help our clients gain access to dynamic inventory sources and deliver more targeted, relevant messages. In doing so, we reduce waste, protect advertiser’s data and produce higher engagement and response rates. |
Media Buying System: Audience Optics™ |
 Audience/Site Audit |
Customized Verticals |
| Smart Remarketing |
 Domain white lists |
| Audience Reach |
Long-tail site targeting |
| Exchange-based buying |
Target inventory groups |
| Data-targeted inventory |
Content/contextual Targeting |
| Look-alike reach extension |
Managed Private Networks |
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Bespoke Trading Desks |
Customized Data Integration and Insights |
| SEM Tracking & Integration |
Video |
| Social: Facebook/MySpace |
Guaranteed/Futures Media |
| Mobile: iPad/iPhone |
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